Marketing & Communications Committee Roles

Leadership Roles

Committee Chair

Duties and Responsibilities

• Oversee and collaborate with the various MarComm subcommittees.
• Ensure subcommittees prioritize tasks and complete them in the timelines created.
  • Subcommittees include Ad Sales, Advocacy, Digital Communication, Diversity Equity and Inclusion, Print Communication, External/Public Marketing, Internal Marketing, and Media.
• Assist each committee member with accomplishing their individual goals, working together as a team, and collaborating with other AAPA committees.
• Be the point person for communication between subcommittees, in collaboration with Kellen Company, to help facilitate each subcommittee’s goals.
• Communicate with the Board of Trustees committee oversite, to address issues brought forth by subcommittees.

Desired Expertise

• Strong organization skills, communication skills, and the ability to work with diverse personalities.
• Ability to introduce innovative ways to further promote the pathologists’ assistant profession.

Time Commitment

• ~10-20 hours/month – includes an hour-long monthly committee meeting, with additional meetings for specific instances.

Travel Commitment

• None required, but if able, the chair may attend the Fall conference leadership meeting with other committee chairs/vice chairs and the Board of Trustees where committee activities and accomplishments are discussed in a round table format.

Chair: OPEN

Title: Vice Chair – Susan Stillman, PA(ASCP)CM

Mission

To provide guidance of the subcommittees in collaboration with the chair and create plans where needed of action items for members.

Duties and Responsibilities

• Oversee and collaborate with all MarComm subcommittees, with the committee chair.
• Attend subcommittee meetings and ensure subcommittees are prioritizing tasks and completing them in a timely manner.
• Attend monthly meetings with MarComm committee chair and BOT oversight in order to address issues brought forth by subcommittees.

Desired Expertise

• Strong organization skills, communication skills, and the ability to work with diverse personalities.
• Ability to introduce innovative ways to further promote the pathologists’ assistant profession.

Time Commitment

• 1-hour monthly meeting with the Committee Chair and BOT oversight.
• 90-minute monthly meeting with all Subcommittee Chairs.
• 1-4 hours per month outside of meetings to correspond, research, prepare for meetings.
• The time commitment can become greater if a time sensitive issue arises.

Travel Commitment

• No definitive travel requirements – meetings and correspondence are virtual.
• Potential to meet with other committee chairs at fall or other conferences if available.

Subcommittee Name: Advocacy

Title: Advocacy Subcommittee Chair – Jennifer McGee

Mission

The Advocacy Subcommittee’s goal is to promote the pathologists’ assistant profession to non-PAs through marketing and communication tools, reaching important stakeholders in the future of the pathologists’ assistant profession.

Duties and Responsibilities

• Meet monthly with MarComm Committee Chair, Vice Chair, and all other subcommittee chairs within MarComm.
• Lead and attend monthly meetings with subcommittee members.
• Prepare summaries for annual state of the association town halls.
• Create items to help promote the PA profession, as needed, including documents, letters to those outside of the profession, surveys, and other forms of marketing.
• Develop survey questions with committee on various topics should the need arise.
• Initiate discussions and provide historical knowledge/expertise on current topics/issues.
• Track and monitor active opportunities for advocacy.
• Recruit new members as needed.

Desired Expertise

• PAs with a passion for championing the profession.
• Familiarity with AAPA position statements and current projects.
• Comfortable speaking with committee members, pathologists, PAs, related professional organizations or regulatory bodies such as ASCP and CAP.
• Ability to modify, draft, or co-author documents which may need to be sent out for advocacy purposes which could include members, pathologists, related professional organizations, regulatory bodies, or governmental authorities.

Time Commitment

• 1-hour monthly meeting with subcommittee members.
• 90-minute monthly meeting with all Subcommittee Chairs.
• 1-4 hours per month outside of meetings to correspond, research, prepare for meetings.
• The time commitment can become greater if a time sensitive issue arises.

Travel Commitment

• No definitive travel requirements – meetings and correspondence are virtual.
• Potential to meet with other committee chairs at fall or other conferences if available.

Entry Level Positions

Ad Sales

Title: Ad Sales Subcommittee Chair: Steve Vanko, PA(ASCP)CM

Mission

Recruiting and seeking out sponsorships from companies and vendors relevant to PAs.

Duties and Responsibilities

• Send emails to potential company partners introducing the AAPA and sponsorship opportunities.
• Maintain relationships with current sponsors through email and phone calls.
• Maintain relationships with Diamond and Platinum Sponsors.
• Create and modify media kit.

Desired Expertise

• All levels are welcome to apply.
• Previous experience in sales welcome, but the committee will teach.

Time Commitment

• One hour/week.
• Busy season: Tasks throughout the year but busiest times are Jan-Feb for Spring Meeting and July-Aug for Fall Meeting.

Travel Commitment

• May occasionally travel with MarComm to industry events.
• Helpful, but not necessary to attend the fall conference each year to meet vendors in person.

Committee Members

Openings

Advocacy – openings

Are you passionate about advocating and advancing the PA profession?

Digital Communication – openings

Do you enjoy developing quick, attention-grabbing communication through social media, e-blasts, etc., all while tailoring the message to the intended target audience?

Print Communication – openings

Do you have an eye for design and developing content for journals, brochures, and published communications, all while tailoring the message to the intended target audience?

Marketing – External/Public – openings

Are you interested in promoting the profession outside the AAPA by traveling with the booth, developing marketing materials, and so forth?

Marketing – Internal/Members – openings

Are you interested in developing and improving our internal marketing materials?